"It's at least six months old and drawn from the 10% sample airlines are required to report," he explains. It also prompted him to consider the various shortcomings of the Department of Transportation (DOT) data the airport used to rely on. "That question got me thinking," Cooke reflects. Steve Cooke, director of business development at DAB, was inspired to define the airport's catchment area more precisely after the Volusia County manager offhandedly asked him where most of the airport's passengers live. ![]() Daytona Beach International Airport (DAB) in Florida has been tracking such information for about six years, and officials enjoy the rewards that come with being in the know: more targeted advertising campaigns and stronger appeals for additional airline service. Commercial airports certainly know where their travelers are going but many don't know where they are coming from.
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